Case study / MOURI
Connecting Paid Growth, Retail and Ecommerce
Growth support for a multi-branch skincare retailer bringing paid media, Shopify, customer data and retail performance into a clearer commercial view.
Category
Beauty & Skincare
Timeline
Growth support, 2026
Scope
Retail + ecommerce growth
Context
What was actually happening.
Business context
MOURI is a skincare retailer operating across Wari, Gulshan and Uttara with Shopify supporting its commerce and customer data. The business already had meaningful customer volume, but retail, ecommerce and advertising needed a more connected view.
Challenge
The core challenge was not simply generating more traffic. Paid media performance, branch sales, ecommerce behaviour and an existing customer database needed to be understood together so marketing decisions could be tied more closely to commercial performance.
What we built
The system around the problem.
Approach
Why we made these choices.
We approached the account through the full retail journey: review paid acquisition, inspect Shopify and POS signals, understand the existing customer base, identify where campaigns were leaking, and look for reactivation opportunities instead of treating every sale as a new-customer problem.
Numbers & signals
3
retail branches in the operating model
5,000+
existing customer records available for retention thinking
2
core sales environments: retail and ecommerce
Result
What changed.
The work created a clearer operating view of where paid media, ecommerce and retail performance needed to connect. It also shifted the growth conversation toward customer data, retention and commercial analysis rather than relying only on campaign-level metrics.
A clearer bridge between marketing activity, customer data and retail performance across branches and ecommerce.
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