Case study / Dentestha
Building a Connected Patient Acquisition System
A dental growth engagement connecting content, paid acquisition, landing experiences, CRM and follow-up into one patient journey.
Category
Healthcare
Timeline
Ongoing retainer, 2026
Scope
Patient acquisition + CRM + content
Context
What was actually happening.
Business context
Dentestha is a dental clinic working across general dentistry and higher-value treatments such as aligners. The engagement expanded beyond social content into paid acquisition, web experiences, CRM and follow-up so patient enquiries could be handled as one connected journey.
Challenge
The main bottleneck was fragmentation. Content, advertising, landing pages and lead follow-up could each work independently, but without a shared system it was harder to understand where enquiries were being lost and how quickly the team was responding.
What we built
The system around the problem.
Approach
Why we made these choices.
We treated patient acquisition as an operating system rather than a media plan. Content and paid campaigns create demand, landing experiences capture intent, GoHighLevel organises enquiries into a visible pipeline, and WhatsApp, SMS and email support faster follow-up. The system is designed to make high-intent services such as aligners easier to track and optimise.
Numbers & signals
8
active communication channels in scope
15-20
content pieces planned per month
8-10
lead pipeline stages used for follow-up
$500-600
monthly Google Ads budget range during the engagement
Result
What changed.
The engagement moved from isolated marketing deliverables toward a connected acquisition workflow where campaigns, pages, enquiries and follow-up can be managed through one pipeline. The system continues to be optimised around qualified appointment generation and lead-to-booking conversion.
A connected path from discovery to inquiry, follow-up and appointment instead of disconnected marketing tasks.
Have a similar bottleneck?