Case study / Dentestha
From fragmented marketing to a connected patient acquisition system
A long-running dental growth engagement connecting content, paid acquisition, landing journeys, CRM, lead follow-up and reporting around the patient journey.
Context
What was happening.
Dentestha is a premium dental-led healthcare clinic in Gulshan, Dhaka. The engagement expanded across doctor-led content, treatment education, paid acquisition, landing experiences and lead operations.
Challenge
The main challenge was not simply generating attention. Marketing activity, inquiries, treatment-specific demand and follow-up needed to operate as one patient journey rather than separate tasks.
Approach
The work connected treatment-focused content and campaigns with landing experiences, lead capture, CRM stages, WhatsApp-style follow-up logic and recurring lead-quality review. Aligner, braces, implants and other dental services were treated as distinct patient journeys rather than one generic campaign.
What we built
The system around the problem.
Result
What changed.
The engagement established a connected acquisition and follow-up structure across multiple channels. Where campaign performance was weak, the system was reviewed through lead quality, conversion tracking and channel-level diagnosis rather than vanity metrics.
A more connected operating system for generating, capturing and following up patient demand.
Engagement snapshot
Timeline
2026
Scope
Patient acquisition + content + CRM
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