03 / Commerce

Commerce & Conversion

Improve the buying journey across storefronts, landing pages and product experiences.

Designed outcome

Less friction between discovery and purchase.

When this becomes necessary

Start with the constraint, not the channel.

The problem

Traffic is reaching the business, but the buying journey creates friction. Product discovery, landing pages, offers, trust, checkout or merchandising may be weakening conversion before acquisition has a chance to pay back.

A strong fit when

Your store or landing page receives traffic but conversion feels weak

Customers struggle to understand products, offers or the next action

You are rebuilding Shopify or a campaign funnel

Retail and ecommerce activity need a more connected customer journey

How the system works

A practical path from diagnosis to improvement.

Inspect the journey

Review how customers move from ad, search or social discovery into product, offer and purchase decisions.

Find the friction

Identify where clarity, trust, merchandising, UX or technical behaviour is interrupting conversion.

Rebuild priority surfaces

Improve the pages and interactions with the highest commercial impact first, from landing pages to PDP, collection and cart.

Measure behaviour

Track the relevant conversion events and use real behaviour to guide the next round of improvements.

What can be included

The exact mix follows the bottleneck.

Conversion audit

Campaign landing pages

Shopify storefront improvements

Product and offer architecture

PDP, collection and cart optimisation

Trust and merchandising systems

Related work

Where this system shows up in practice.

See all work

MOURI / Beauty Commerce

Connecting Paid Growth, Retail and Ecommerce

Growth support for a multi-branch skincare retailer bringing paid media, Shopify, customer data and retail performance into a clearer commercial view.

View case study

ANXIETEA / D2C

Turning a Distinctive Tea Brand into a Shopify Experience

A D2C brand and commerce build translating ANXIETEA's “Tea for overthinkers” positioning into a structured Shopify customer journey.

View case study

Common questions

Before we start.

Is this a full website redesign service?

It can include a redesign, but the work starts from the commercial journey. We prioritise the pages and interactions that affect conversion rather than redesigning for appearance alone.

Do you work with Shopify only?

No. Shopify is one common environment, but the same conversion thinking applies to campaign landing pages and other web stacks.

Have this bottleneck?

We can map the system before we sell the work.

Start a conversation